A WATCH = A RIDE TOWARD A HAPPIER FUTURE

Every year, more than 400.000 bikes are either abandoned or dismissed in Denmark.

Together with the Danish Cyclists' Federation we support the voluntary Danish organization Cykler til Senegal (”Bikes For Senegal”) in collecting the many bikes that would normally go to waste in Denmark. Instead, the bikes are distributed to farmers, doctors, teachers, moms, dads and children in Senegal and the Gambia.

Furthermore, every time we sell a watch, we donate an inner tube to one of these amazing (bicycling) human beings, contributing to their ride toward a happier future.

WONDER WHY WE DO IT? 

In Africa, a bike - compared to walking - makes a person able to travel 4 times further and carry 5 times more.

Bikes increase access to education, healthcare and economic opportunities and they decrease the time it takes to get there. Remarkably.

Being able to ride a bike creates life-changing impact - and a happier future.