The Lab is our prototypical playground where experimental research comes to life. Limited editions free from rules, dogmas and norms.

Designs coming from The Lab will be released in very limited runs on a first come, first served basis. However, if a given design from The Lab is received well, it might become a permanent addition to our range of collections.

Given the fact that there are no rules in The Lab we encourage you to send us feedback and participate in a dialogue about form, function and the future of design.


The LAB 21-01 is a minimalist but outspoken depiction of the evolution of time.

Each colorway is limited to 50 pieces and numbered accordingly on the caseback.

Case Color: Sandblasted Black
Dial Color: Matte Black / Polished White
Strap Color: Matte Black

Diameter: 37 mm
Thickness: 6.5 mm

- Designed in Copenhagen
- Swiss Ronda FE762 Quartz Movement
- Reinforced Mineral Crystal Glass
- 316L Stainless Steel Case
- Engraved Crown
- Durable PVD Plating
- Water Resistant 3ATM
- Lead & Nickel Free
- Genuine Calf Leather Strap
- No-Tool Strap Change System
- CO2 Neutral Production
- Assembled by Hand

The Lab: No Rules - No Dogmas - No Norms