Louisiana MoMA is considered a major work in Danish modernist architecture.
In the well-balanced style of the late 1950's discreet modernism, the architecture is dominated by clean lines, geometrical shapes and the repetition of these.
We've translated these shapes - especially the repetition of rectangles seen in the iconic glass panels of the museum - into an understated and minimalist watch which is only available at Louisiana MoMA (recently awarded the "World's Best Museum Store") and at www.larseneriksen.com.
The two architects behind Louisiana, Wilhelm Wohlert and Jørgen Bo, found inspiration from both sides of the Pacific. Wohlert had taught at University of California at Berkeley, where he became acquainted with the flourishing L.A. art-scene and the so-called Bay Area architecture.
The multiculturalism of Los Angeles and San Francisco, especially the growing Japanese community, had a deep impact on the architecture found in Southern California, and the references to the simplicity of Japanese architecture, are obvious at Louisiana MoMA.
It has been said that from the beginning, that two factors were critical to Louisiana MoMA's architecture: coherence and gentleness.
We've worked closely with the creative department of Louisiana MoMA to design a watch that conveys these two factors.
Coherence is seen in the repetition of the rectangular shapes functioning as hour marking indices, and gentleness is experienced in the understated and accessible design and the off-white dial softening the contrast between black and white.
The Louisiana Collection boasts the same minimalist design and high quality as our Absalon Collection: the Swiss movement makes sure that you never miss a beat, and the genuine calf leather straps are easily interchanged.
The Danish design legacy of especially the 1950’s permeates everything that leaves our design studio and thus, a collaboration with Louisiana MoMA was the perfect match for our first official design collaboration.
First batch of the Louisiana Collection drops in early September and is available for pre-order now. Click the watch below to see more.