Wiping Out Our Footprint - Going CO2 Neutral

Wiping Out Our Footprint - Going CO2 Neutral

We are the World! As global citizens, we at LARSEN & ERIKSEN have embarked on a journey towards greater sustainability in every aspect of our company. We are exploring avenues for sustainability at each level of our supply chain: raw materials, production, packaging, and delivery.

To expedite our sustainable initiatives, we've embraced the concept of carbon offsetting, achieving CO2 neutrality in our design studio, and extending it to our products.


To realize this goal, we have collaborated with CHOOOSE, as highlighted in the video above.

CHOOOSE strategically pools funds from their members, purchasing carbon credits from carefully selected projects in developing nations. These projects are UN verified and bear Gold Standard verification, the most stringent standard within the carbon credit system. Projects must demonstrate a tangible CO2 reduction, such as by replacing fossil fuels with renewable energy sources like wind or solar farms.

In the words of CEO, Andreas Slettvoll, "CHOOOSE is for anyone who acknowledges today’s climate crisis and wishes to do more than what’s possible within their own control."


The average CO2 footprint for a world citizen is 4.8 metric ton per year, but the amount of CO2 we emit varies largely depending on what country we live in. For example, the average person in Nepal emits a lot less (0.3 ton) than the average person in Canada (15.2 ton).

By subscribing to CHOOSE’s programme and offsetting the CO2 footprint of each of us here at the design studio, LARSEN & ERIKSEN is a completely CO2 neutral design studio and workplace.



Since our beginning in 2016, we have been looking into sustainable alternatives for both materials and production. However, the options available so far haven’t proven to be of a satisfactory quality.
For instance, we have looked into the recycling of used stainless steel. Unfortunately, the recycled stainless steel is not of a proper quality for us to incorporate in our designs.
We are not giving up, though. We are continuously exploring new possibilities for watch straps and bracelets, considering everything from recycled plastic to faux leather made from pine trees. 

Generally speaking, a watch with a battery-driven movement is never the most sustainable option when purchasing a watch. It would, of course, be a more sustainable alternative to buy a mechanical watch.
However, by designing timeless high-quality pieces and partnering with CHOOOSE we have come up with a business model that is now our first step towards significantly changing our company’s environmental footprint. Onwards from now, we are not only a CO2 neutral design studio, but we also offer CO2 neutral products.
By offsetting 50 kg carbon for every watch sold, we can provide you with a CO2 neutral watch. 



At LARSEN & ERIKSEN we are proud to partner with CHOOOSE.
These Norwegian trailblazers have a wide variety of projects to support such as wind power in Turkey, solar power in Vietnam and biomass projects in China.
They also give you the chance to offset your vacation or business trip by purchasing climate credits to offset the amount of carbon dioxide your flights emit. 

With the slogan “Protect Our Playground”, CHOOOSE is a climate action streaming service. They invite you as an individual or a business to fight climate change by subscribing to solutions that reduce your environmental footprint. Your subscription funds selected CO2-reducing projects in developing countries replacing oil and coal with renewable energy.

CHOOOSE projects are verified by the United Nations, and CEO Andreas Slettvoll states: 

"Our promise is to always pursue the most efficient way to reduce CO2 emissions, and up until today, the UN system is what we have judged to be just that. In half a year, things may look different. That’s why we constantly keep track of emerging technologies like carbon capture and storage, figuring out how to make it available for people.”


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